The Internationalisation of the Large Brazilian Pharmaceutical Companies: Challenges, Competitive Advantages and Strategies

Perin, Fernanda and Paranhos, Julia (2022) The Internationalisation of the Large Brazilian Pharmaceutical Companies: Challenges, Competitive Advantages and Strategies. Working Paper 20. Centre for Applied Finance and Economics (CAFE), Birmingham City Business School, Birmingham City University. (Submitted)

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Abstract

This paper aims to analyse the characteristics of the Large Brazilian Pharmaceutical Companies’ internationalisation. Internationalisation can be used as a strategy to overcome the challenges the companies are facing in the domestic market and an opportunity to catch up. We carried out a multiple case study with eight companies to identify their competitive advantages and strategies of going abroad. The results show the typical characteristics of companies and two distinct patterns: the exploration and the exploitation of assets and capabilities in the international market. The conclusions bring contributions to the International Business of emerging countries and evolutionary literature: i) the competitive advantages of companies are built before internationalisation concerning financial capacity and adaptation to the home institutional environment; ii) the companies follow strategies of technological catch-up in developed countries as a shortcut to overcome their innovative weaknesses; iii) the main obstacles to internationalisation refer to the vulnerability of the institutional, political, and regulatory domestic environment.

Item Type: Monograph (Working Paper)
Identification Number: 20
Dates:
DateEvent
17 June 2022Published
Uncontrolled Keywords: emerging markets multinationals; innovation strategy; competitive advantage; pharmaceutical industry; Brazil
Subjects: CAH15 - social sciences > CAH15-02 - economics > CAH15-02-01 - economics
CAH17 - business and management > CAH17-01 - business and management > CAH17-01-01 - business and management (non-specific)
Divisions: Faculty of Business, Law and Social Sciences > Birmingham City Business School > Centre for Applied Finance and Economics
Faculty of Business, Law and Social Sciences > Birmingham City Business School > Department of Accounting, Finance and Economics
Depositing User: Fernanda Perin
Date Deposited: 18 Jun 2022 08:41
Last Modified: 18 Jun 2022 08:43
URI: https://www.open-access.bcu.ac.uk/id/eprint/13308

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