Is Digital Transformation Vital for Business in Thailand 4.0 Era: An Exploratory Study
Nzekwe Excel, Chinny and Pongvikrant, C. (2023) Is Digital Transformation Vital for Business in Thailand 4.0 Era: An Exploratory Study. In: 2022 International Conference on Financial Technology and Business Analysis (ICFTBA 2022), 16th - 20th December 2022, Online.
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Is_Digital_Transformation_Critical_for_Business_in_Thailand_4.0_Era_-_An_Exploratory_Study_Dr_Chinny_and_Pongvikrant_.pdf - Published Version Available under License Creative Commons Attribution. Download (833kB) |
Abstract
Purpose: Digital Transformation has gradually become a significant phenomenon in boosting the economies of many developing countries as well as a trend of businesses in the 21st-century in various aspects. This study explores the importance of pursuing digital transformation for businesses under Thailand 4.0 economic model toward innovation and creativity. Methodology: Using qualitative approach, this study explores the role of digital transformation under Thailand 4.0 era, and the strategies that businesses should pursue for implementing digital transformation. Findings: The findings identify Management/ Executive’s vision, Business Resources, and Business Competencies as the three key factors required for the successful implementation of digital transformation in businesses. Practical implications: There is a need to fully align the perceptions of practitioners who have expertise on different digital technologies for digital business transformation or digital enterprise solutions in Thailand. Originality: The findings provide useful insights on key factors, strategies, and the common practice associated with the adoption and successful implementation of digital transformation.
| Item Type: | Conference or Workshop Item (Paper) | ||||||
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| Identification Number: | https://doi.org/10.54254/2754-1169/6/20220174 | ||||||
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| Uncontrolled Keywords: | Business Competencies, Business Resources, Digital Transformation, Management Vision, Mobile Technology, Thailand 4.0 | ||||||
| Subjects: | CAH17 - business and management > CAH17-01 - business and management > CAH17-01-01 - business and management (non-specific) | ||||||
| Divisions: | Faculty of Business, Law and Social Sciences > Birmingham City Business School | ||||||
| Depositing User: | Gemma Tonks | ||||||
| Date Deposited: | 21 Nov 2023 11:42 | ||||||
| Last Modified: | 21 Nov 2023 12:29 | ||||||
| URI: | https://www.open-access.bcu.ac.uk/id/eprint/14992 |
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