Metavoicing, trust-building mechanisms and partisan messaging: a study of social media usage by selected South African female politicians

Matsilele, Trust and Nkoala, Sisanda (2023) Metavoicing, trust-building mechanisms and partisan messaging: a study of social media usage by selected South African female politicians. Information, Communication & Society, 26 (13). pp. 2575-2597. ISSN 1369-118X

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Abstract

This study investigates social media usage patterns, Twitter’ frequency use and message typologies of selected South African female politicians’. Using the digital public sphere theory as a lens, the study considers six hundred Twitter posts from six female politicians from the African National Congress, Democratic Alliance, and Economic Freedom Fighters political parties to examine the potential of social media for visibility and participation, particularly for female politicians who are underrepresented in mainstream media platforms. The study finds that these politicians leverage digital media to promote their public works, challenging media gatekeeping and asserting agency in shaping public discourse. The findings also reveal the strategic use of social media for self-promotion allowing female politicians to enhance visibility, influence public perception, and consolidate their positions.

Item Type:	Article
Identification Number:	10.1080/1369118X.2023.2252862
Dates:	Date Event 22 August 2023 Accepted 7 September 2023 Published Online
Uncontrolled Keywords:	Twitter, digital public sphere, South Africa, female politicians, political communication
Subjects:	CAH19 - language and area studies > CAH19-01 - English studies > CAH19-01-01 - English studies (non-specific)
Divisions:	Faculty of Arts, Design and Media > College of English and Media
Depositing User:	Gemma Tonks
Date Deposited:	11 Mar 2024 14:32
Last Modified:	11 Jun 2024 12:08
URI:	https://www.open-access.bcu.ac.uk/id/eprint/15324

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