Metavoicing, trust-building mechanisms and partisan messaging: a study of social media usage by selected South African female politicians
Matsilele, Trust and Nkoala, Sisanda (2023) Metavoicing, trust-building mechanisms and partisan messaging: a study of social media usage by selected South African female politicians. Information, Communication & Society, 26 (13). pp. 2575-2597. ISSN 1369-118X
|
Text
Metavoicing trust-building mechanisms and partisan messaging a study of social media usage by selected South African female politicians.pdf - Published Version Available under License Creative Commons Attribution Non-commercial No Derivatives. Download (5MB) |
Abstract
This study investigates social media usage patterns, Twitter’ frequency use and message typologies of selected South African female politicians’. Using the digital public sphere theory as a lens, the study considers six hundred Twitter posts from six female politicians from the African National Congress, Democratic Alliance, and Economic Freedom Fighters political parties to examine the potential of social media for visibility and participation, particularly for female politicians who are underrepresented in mainstream media platforms. The study finds that these politicians leverage digital media to promote their public works, challenging media gatekeeping and asserting agency in shaping public discourse. The findings also reveal the strategic use of social media for self-promotion allowing female politicians to enhance visibility, influence public perception, and consolidate their positions.
| Item Type: | Article | ||||||
|---|---|---|---|---|---|---|---|
| Identification Number: | https://doi.org/10.1080/1369118X.2023.2252862 | ||||||
| Dates: |
|
||||||
| Uncontrolled Keywords: | Twitter, digital public sphere, South Africa, female politicians, political communication | ||||||
| Subjects: | CAH19 - language and area studies > CAH19-01 - English studies > CAH19-01-01 - English studies (non-specific) | ||||||
| Divisions: | Faculty of Arts, Design and Media > School of English | ||||||
| Depositing User: | Gemma Tonks | ||||||
| Date Deposited: | 11 Mar 2024 14:32 | ||||||
| Last Modified: | 11 Mar 2024 15:12 | ||||||
| URI: | https://www.open-access.bcu.ac.uk/id/eprint/15324 |
Actions (login required)
 |
View Item |
Tools
Tools