Emerging research on Islamic marketing and tourism in the global economy

El-Gohary, H. and Eid, R. (2014) Emerging research on Islamic marketing and tourism in the global economy. Emerging Research on Islamic Marketing and Tourism in the Global Economy . IGI Global, pp. 1-311. ISBN 9781466662742 (ISBN); 9781466662735 (ISBN)

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Abstract

As the Middle East continues to grow as a predominant force within the international marketplace, research into Islamic practices and culture is necessary to promote business success in the region. Emerging Research on Islamic Marketing and Tourism in the Global Economy offers in-depth perspectives on the influence of Islam on consumer behavior, the travel industry, product development, and the promotion of goods and services. Focusing on current trends and tools, comprehensive interviews, questionnaires, and emerging research, this book is an essential reference source for academicians, entrepreneurs, policymakers, university students, and educators interested in research surrounding the impact of Islam on business. © 2015 by IGI Global. All rights reserved.

Item Type: Book
Subjects: N500 Marketing
Divisions: UoA Collections > UoA19: Business and Management Studies
Faculty of Business, Law and Social Sciences > Birmingham City Business School > Dept. Strategy, Marketing and Economics
Depositing User: Yasser Nawaz
Date Deposited: 23 Nov 2016 14:52
Last Modified: 23 Nov 2016 14:52
URI: http://www.open-access.bcu.ac.uk/id/eprint/1852

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