Power of ideas in shaping and delivering design business success

Bolton, S. and Chinneck, C. (2014) Power of ideas in shaping and delivering design business success. In: 2013 IEEE-Tsinghua International Design Management Symposium, TIDMS 2013, 1 December 2013 through 2 December 2013, Shenzhen; China.

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Abstract

Great ideas change the world. New ideas have the power to be the engine to transform the way we live our lives and how markets operate. This paper provides a blueprint for shaping and delivering improved company performance by improving idea management within organizations. It discusses balancing the need for more innovative ideas and an organization taking on greater risk. Leadership and culture play a vital role where organizations need to understand the time it takes to generate ideas and allocate appropriate resources and people to projects. Several key emerging themes are identified including internal versus external practices, ad-hoc versus systematic processes, incremental versus radical innovation and idea quality and quantity. Idea management and idea generation success factors are detailed. In conclusion, the final success of idea management depends on the right process structures for different types of ideas and resulting organizational implementation. © 2013 IEEE.

Item Type: Conference or Workshop Item (Paper)
Uncontrolled Keywords: design success, front-end of innovation, idea management, Power markets, Company performance, Design success, Front-end of innovations, Idea managements, Organizational implementation, Process structures, Radical innovation, Systematic process, Design
Subjects: W900 Others in Creative Arts and Design
Divisions: UoA Collections > UoA34: Art and Design: History, Practice and Theory
Depositing User: Yasser Nawaz
Date Deposited: 01 Mar 2017 15:05
Last Modified: 01 Mar 2017 15:05
URI: http://www.open-access.bcu.ac.uk/id/eprint/1878

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