Personalised placement in networked video

Foss, J. and Malheiro, B. and Burguillo, J.C. (2012) Personalised placement in networked video. In: 21st Annual Conference on World Wide Web, WWW'12, 16 April 2012 through 20 April 2012, Lyon; France.

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Abstract

Personalised video can be achieved by inserting objects into a video play-out according to the viewer's profile. Content which has been authored and produced for general broadcast can take on additional commercial service features when personalised either for individual viewers or for groups of viewers participating in entertainment, training, gaming or informational activities. Although several scenarios and use-cases can be envisaged, we are focussed on the application of personalised product placement. Targeted advertising and product placement are currently garnering intense interest in the commercial networked media industries. Personalisation of product placement is a relevant and timely service for next generation online marketing and advertising and for many other revenue generating interactive services. This paper discusses the acquisition and insertion of media objects into a TV video play-out stream where the objects are determined by the profile of the viewer. The technology is based on MPEG-4 standards using object based video and MPEG-7 for metadata. No proprietary technology or protocol is proposed. To trade the objects into the video play-out, a Software-as-a-Service brokerage platform based on intelligent agent technology is adopted. Agencies, libraries and service providers are represented in a commercial negotiation to facilitate the contractual selection and usage of objects to be inserted into the video play-out. Copyright is held by the International World Wide Web Conference Committee (IW3C2).

Item Type: Conference or Workshop Item (Paper)
Uncontrolled Keywords: Interactive TV, Metadata, Multi-agent brokerage system, Object based video, Personalisation, Targeted advertising, Brokerage system, Interactive TV, Object-based video, Personalisation, Targeted advertising, Marketing, Metadata, Motion Picture Experts Group standards, World Wide Web
Subjects: G900 Others in Mathematical and Computing Sciences
Divisions: UoA Collections > UoA11: Computer Science and Informatics
Faculty of Computing, Engineering and the Built Environment
Faculty of Computing, Engineering and the Built Environment > School of Computing and Digital Technology
Faculty of Computing, Engineering and the Built Environment > School of Computing and Digital Technology > Digital Media Technology
Depositing User: Hussen Farooq
Date Deposited: 21 Jul 2016 09:23
Last Modified: 21 Jul 2016 09:23
URI: http://www.open-access.bcu.ac.uk/id/eprint/2267

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