Insights on e-Emerging practices

Cooper, G. (2013) Insights on e-Emerging practices. In: E-Marketing in Developed and Developing Countries: Emerging Practices. IGI Global, pp. 88-96. ISBN 9781466639546 (ISBN)

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Abstract

The aim of this chapter is to give a vector to the background of e-business, and from that to highlight the areas which have driven the emerging practice of e-business. Every generation views the origins of development from its immediate past; the evolution is often lost in the passion for the future, but it is just this developmental trajectory that predicts the future. This Chapter therefore takes a historical perspective and looks at one root of "e-" and uses its overview to consider the direction and barriers to global acceptance in the interdependent globalised business community. © 2013, IGI Global.

Item Type: Book Section
Subjects: N100 Business studies
Divisions: UoA Collections > UoA19: Business and Management Studies
Faculty of Business, Law and Social Sciences > Birmingham City Business School > Dept. Accountancy and Finance
Depositing User: Hussen Farooq
Date Deposited: 10 Feb 2017 15:41
Last Modified: 10 Feb 2017 15:41
URI: http://www.open-access.bcu.ac.uk/id/eprint/2537

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