Insights on e-Emerging practices

Cooper, G. (2013) Insights on e-Emerging practices. In: E-Marketing in Developed and Developing Countries: Emerging Practices. IGI Global, pp. 88-96. ISBN 9781466639546 (ISBN)

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The aim of this chapter is to give a vector to the background of e-business, and from that to highlight the areas which have driven the emerging practice of e-business. Every generation views the origins of development from its immediate past; the evolution is often lost in the passion for the future, but it is just this developmental trajectory that predicts the future. This Chapter therefore takes a historical perspective and looks at one root of "e-" and uses its overview to consider the direction and barriers to global acceptance in the interdependent globalised business community. © 2013, IGI Global.

Item Type: Book Section
Identification Number:
Subjects: CAH17 - business and management > CAH17-01 - business and management > CAH17-01-02 - business studies
Divisions: Faculty of Business, Law and Social Sciences > College of Business, Digital Transformation & Entrepreneurship
Depositing User: Hussen Farooq
Date Deposited: 10 Feb 2017 15:41
Last Modified: 22 Mar 2023 11:49

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