Adoption of country-specific business websites: The case of UK small businesses entering the Chinese market

Daryanto, A. and Khan, H. and Matlay, H. and Chakrabarti, R. (2013) Adoption of country-specific business websites: The case of UK small businesses entering the Chinese market. Journal of Small Business and Enterprise Development, 20 (3). pp. 650-660. ISSN 14626004 (ISSN)

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Abstract

Purpose: This paper aims to investigate factors affecting small business owner/managers' adoption of country-specific business websites. Design/methodology/approach: A survey questionnaire was sent to a selected sample of 300 small businesses in the Northwest of England. In total, 55 responded with complete and usable answers, representing a response rate of 18.33 per cent. Findings: The results indicate that perceived usefulness and perceived ease of use positively affect the adoption of country-specific business websites. Furthermore, perceived company image in a foreign market and perceived transaction benefits were found to be significant antecedents of the perceived usefulness of country-specific business websites. Research limitations/implications: The research sample is relatively small, and limited to small businesses located in the Northwest region of the UK. Emergent results are not necessarily representative of the wider small business population of the UK. Practical implications: The results of this research study would be of benefit to owner/managers who intend to expand into international niche markets by adopting country-specific business websites. Originality/value: This paper extends the theoretical framework of the website acceptance model (WAM) in the context of small businesses, by distinguishing two factors that influence the perceived usefulness of having a country-specific website. © Emerald Group Publishing Limited.

Item Type: Article
Uncontrolled Keywords: China, Country-specific websites, Niche markets, Small businesses, United Kingdom
Subjects: N100 Business studies
Divisions: Faculty of Business, Law and Social Sciences > Birmingham City Business School > Dept. Strategy, Marketing and Economics
Depositing User: Hussen Farooq
Date Deposited: 14 Feb 2017 14:16
Last Modified: 14 Feb 2017 14:16
URI: http://www.open-access.bcu.ac.uk/id/eprint/2619

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