DMA Model: Understanding Digital Marketing Adoption and Implementation by Islamic Tourism Organizations

El-Gohary, Hatem and Eid, Riyad (2012) DMA Model: Understanding Digital Marketing Adoption and Implementation by Islamic Tourism Organizations. Tourism Analysis, 17 (4). pp. 523-532. ISSN 10835423

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Item Type: Article
Additional Information: Submitted to REF 2014, UoA 19, Hatem Elgohary
Subjects: N800 Tourism, Transport and Travel
Divisions: UoA Collections > UoA19: Business and Management Studies
Depositing User: Miss Jessica Baylis
Date Deposited: 23 Nov 2016 12:20
Last Modified: 23 Nov 2016 12:20
URI: http://www.open-access.bcu.ac.uk/id/eprint/279

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