DMA Model: Understanding Digital Marketing Adoption and Implementation by Islamic Tourism Organizations

El-Gohary, Hatem and Eid, Riyad (2012) DMA Model: Understanding Digital Marketing Adoption and Implementation by Islamic Tourism Organizations. Tourism Analysis, 17 (4). pp. 523-532. ISSN 10835423

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Official URL: http://dx.doi.org/10.3727/108354212X13473157390885

Item Type:	Article
Additional Information:	Submitted to REF 2014, UoA 19, Hatem Elgohary
Identification Number:	10.3727/108354212X13473157390885
Dates:	Date Event 2012 UNSPECIFIED
Subjects:	CAH17 - business and management > CAH17-01 - business and management > CAH17-01-06 - tourism, transport and travel
Divisions:	Faculty of Business, Law and Social Sciences > College of Accountancy, Finance and Economics Faculty of Business, Law and Social Sciences > College of Business, Digital Transformation & Entrepreneurship
Depositing User:	Users 18 not found.
Date Deposited:	23 Nov 2016 12:20
Last Modified:	20 Jun 2024 12:07
URI:	https://www.open-access.bcu.ac.uk/id/eprint/279