Product Placement Platform for Personalised Advertising

Veloso, Bruno and Malheiro, Benedita and Burguillo, Juan C. and Foss, Jeremy (2016) Product Placement Platform for Personalised Advertising. In: NEM Summit, Lisbon.

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Abstract

This paper proposes an integrated approach to personalised product placement involving advertisers, content distributors and viewers. This problem, which is a current challenge for media content producers and distributors, concerns the adaptation of the media content stream with personalised advertising in near real time. Our approach relies on a brokerage and product negotiation platform to match viewer profiles with products descriptions and relegates the actual product placement, i.e., the product rendering process, to the viewer platform. In this scenario, advertisers create and describe product advertisement objects together with the intended target audience using Moving Picture Experts Group (MPEG) standards and a pre-defined metadata schema, while distributors perform viewer profiling and provide viewers with data streams, including personalised products.

Item Type: Conference or Workshop Item (Paper)
Subjects: G400 Computer Science
Divisions: Faculty of Computing, Engineering and the Built Environment
Faculty of Computing, Engineering and the Built Environment > School of Computing and Digital Technology
Faculty of Computing, Engineering and the Built Environment > School of Computing and Digital Technology > Digital Media Technology
UoA Collections > UoA11: Computer Science and Informatics
Depositing User: Oana-Andreea Dumitrascu
Date Deposited: 10 Jul 2017 10:36
Last Modified: 10 Jul 2017 10:37
URI: http://www.open-access.bcu.ac.uk/id/eprint/4827

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