Vlogging Careers: Everyday Expertise, Collaboration and Authenticity

Ashton, Daniel and Patel, Karen (2018) Vlogging Careers: Everyday Expertise, Collaboration and Authenticity. In: The New Normal of Working Lives: Critical Studies in Contemporary Work and Employment. Palgrave Macmillan, pp. 147-169. ISBN 978-3-319-66037-0, 978-3-319-66038-7

Full text not available from this repository. (Request a copy)


This chapter discusses vlogging as an increasingly visible and normalised form of cultural work. The authors criticise the all-too-common assumption that the new careers vlogging offers are open to anyone, arguing that how-to guidance and journalistic coverage understate the barriers to entry and obscure the various forms of expertise required, including the underlying strategies vloggers use to engage their audiences by interacting with fans and collaborators, and the skills they require to stage a relatable authenticity. The chapter analyses the social media presence of four prominent vloggers.

Item Type: Book Section
7 December 2018Published Online
Subjects: CAH24 - media, journalism and communications > CAH24-01 - media, journalism and communications > CAH24-01-05 - media studies
Divisions: Faculty of Arts, Design and Media > Birmingham School of Media
Depositing User: Karen Patel
Date Deposited: 27 Dec 2017 09:30
Last Modified: 20 Mar 2023 16:17
URI: https://www.open-access.bcu.ac.uk/id/eprint/5394

Actions (login required)

View Item View Item


In this section...