Muslim Tourist Perceived Value in the Hospitality and Tourism Industry

Eid, R. and El-Gohary, H. (2015) Muslim Tourist Perceived Value in the Hospitality and Tourism Industry. Journal of Travel Research, 54 (6). pp. 774-787. ISSN 00472875 (ISSN)

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Abstract

Perceived value is a subjective and dynamic construct that varies among different customers and cultures. Although perceived customer value has been studied by many researchers, no research has been done into the measurement of Muslim Tourist Perceived Value (MTPV) where Muslim tourist evaluates both traditional and religious aspects of value. By means of a multidimensional procedure, the authors developed a scale of measurement of MTPV through 24 items grouped into six dimensions: quality, price, emotional, social, Islamic physical attributes, and Islamic nonphysical attributes. The importance of the proposed constructs was theoretically justified. Using a sample of 537 Muslim tourists, the constructs were tested and validated. The results supply tourism companies with a number of operative factors that may be essential if they are to remain competitive in the dynamic marketplace. This study is probably the first to provide an integrative perspective of MTPV constructs in the hospitality and tourism industry. © 2014, © The Author(s) 2014.

Item Type: Article
Uncontrolled Keywords: customer value, Muslim, tourism and hospitality and scale development, competitiveness, Islamism, tourism development, tourism market
Subjects: N800 Tourism, Transport and Travel
Divisions: UoA Collections > UoA19: Business and Management Studies
Depositing User: Miss Jessica Baylis
Date Deposited: 23 Nov 2016 12:44
Last Modified: 23 Nov 2016 12:44
URI: http://www.open-access.bcu.ac.uk/id/eprint/571

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