An Investigation of Market Orientation (MO) and Tourism Small and Medium-Sized Enterprises’ (SMEs) Performance in Developing Countries: A Review of the Literature

Shah, Syed Mohsin Ali and El-Gohary, Hatem and Hussain, Javed G. (2015) An Investigation of Market Orientation (MO) and Tourism Small and Medium-Sized Enterprises’ (SMEs) Performance in Developing Countries: A Review of the Literature. Journal of Travel & Tourism Marketing, 32 (8). pp. 990-1022. ISSN 1054-8408

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An investigation of Market Orientation and Tourism SMEs Performance in Developing Countries A review of the literature.pdf - Accepted Version

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Item Type: Article
Subjects: L100 Economics
N800 Tourism, Transport and Travel
Divisions: Faculty of Business, Law and Social Sciences > Birmingham City Business School > Dept. Strategy, Marketing and Economics
Depositing User: Miss Jessica Baylis
Date Deposited: 05 Apr 2018 11:09
Last Modified: 05 Apr 2018 11:09
URI: http://www.open-access.bcu.ac.uk/id/eprint/5710

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