Effective Brand Leadership: Be Different - Stay Different - Or Perish!

Edger, Chris and Hughes, Tony (2016) Effective Brand Leadership: Be Different - Stay Different - Or Perish! Libri Publishing. ISBN 978-1909818781

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Item Type: Book
Subjects: N100 Business studies
N200 Management studies
N500 Marketing
Divisions: Faculty of Business, Law and Social Sciences > Birmingham City Business School > Dept. Strategy, Marketing and Economics
Depositing User: Annabelle Baker
Date Deposited: 26 Apr 2018 13:52
Last Modified: 26 Apr 2018 13:52
URI: http://www.open-access.bcu.ac.uk/id/eprint/5866

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