The impact of market research stimulus data on idea quality in radical innovation projects
Cadena, Andrés Felipe Naranjo and Bolton, Simon and Chinneck, Camille and Kim, Sanha (2013) The impact of market research stimulus data on idea quality in radical innovation projects. In: EIASM - 20th International Product Development Management Conference (IPDMC), 23rd - 25th June 2013, Paris, France.
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Official URL: http://www.eiasm.org/frontoffice/event_announcemen...
| Item Type: | Conference or Workshop Item (Paper) | ||||
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| Additional Information: | Submitted to REF 2014, UoA 34, Simon Bolton | ||||
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| Subjects: | CAH25 - design, and creative and performing arts > CAH25-01 - creative arts and design > CAH25-01-03 - design studies | ||||
| Divisions: | Faculty of Arts, Design and Media > College of Art and Design | ||||
| Depositing User: | Users 18 not found. | ||||
| Date Deposited: | 28 Feb 2017 14:57 | ||||
| Last Modified: | 12 Jan 2022 16:52 | ||||
| URI: | https://www.open-access.bcu.ac.uk/id/eprint/839 |
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