The impact of market research stimulus data on idea quality in radical innovation projects

Cadena, Andrés Felipe Naranjo and Bolton, Simon and Chinneck, Camille and Kim, Sanha (2013) The impact of market research stimulus data on idea quality in radical innovation projects. In: EIASM - 20th International Product Development Management Conference (IPDMC), 23rd - 25th June 2013, Paris, France.

Full text not available from this repository.
Item Type: Conference or Workshop Item (Paper)
Additional Information: Submitted to REF 2014, UoA 34, Simon Bolton
Subjects: W200 Design studies
Divisions: UoA Collections > UoA34: Art and Design: History, Practice and Theory
Depositing User: Miss Jessica Baylis
Date Deposited: 28 Feb 2017 14:57
Last Modified: 28 Feb 2017 14:57
URI: http://www.open-access.bcu.ac.uk/id/eprint/839

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