Wackiness and Event Management: The Case of the World Alternative Games

Aquilino, Lucia and Wise, Nicholas and Harris, John (2020) Wackiness and Event Management: The Case of the World Alternative Games. Event Management. ISSN 1525-9951

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The World Alternative Games (WAG) is a biennial event which takes place in Britain’s smallest town. This paper considers the ways in which wackiness is central to event spaces within the town of Llanwrtyd Wells, Wales. Based on a social constructivist approach, this work sheds light on aspects of the concept development, planning and organisation of events within a particular locale. It shows how wackiness is an important element of the event management development in the town and a key part of wider rural tourism development.

Item Type: Article
Identification Number: https://doi.org/10.3727/152599519X15506259856174
Date: 22 January 2020
Uncontrolled Keywords: Rural, Tourism Development, Wackiness, Wales
Subjects: N200 Management studies
N800 Tourism, Transport and Travel
Divisions: Faculty of Business, Law and Social Sciences > Birmingham City Business School > Department of Strategy, Management and Marketing
Depositing User: Lucia Aquilino
Date Deposited: 11 Mar 2020 16:31
Last Modified: 11 Mar 2020 16:32
URI: http://www.open-access.bcu.ac.uk/id/eprint/9009

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