Items where Author is "Butt, Asad Hassan"
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Article
Butt, Asad Hassan and Ahmed, Hassan and Khan, Naeem and Mumtaz, Usman and Muzaffar, Asif Muzaffar (2024) AI-powered augmented reality app satisfies my beauty needs and want. Review of Marketing Science. ISSN 1546-5616
Butt, Asad Hassan and Ahmad, Hassan and Muzaffar, Asif (2024) Augmented reality is the new digital banking – AR brand experience impact on brand loyalty. International Journal of Bank Marketing. ISSN 0265-2323