Items where Author is "Zahiri, Sepideh"

Zahiri, Sepideh (2021) Determinants of Distribution Firms’ E-Marketing Adoption and the Impact on Marketing Performance: An Empirical Study of E-Marketing Adoption and Implementation by Iranian Distribution Firms. Doctoral thesis, Birmingham City University.

Zahiri, Sepideh and El-Gohary, Hatem and Hussain, Javed G. (2018) Internet Marketing Adoption by Iranian Distribution Industry: An Attempt to Understand the Reality. International Journal of Customer Relationship Marketing and Management, 9 (2). ISSN 1947-9247