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Jaffari, Asad Abbas and Gupta, Harsh and Muzaffar, Asif and Madawala, Kalani and Wajid, Nauman (2026) Trust in the Digital Marketplace: Exploring Ethical Information Strategies through the ESG Framework. Behaviour and Information Technology. ISSN 0144-929X (In Press)

Jaffari, Asad Abbas and Wajid, Nauman and Palazzo, Maria (2025) The Influence of Safety-Focused Communication, Nutritional Claims and Packaging Innovation on Functional Food Adoption in Pakistan. Applied Sciences, 15 (24). p. 13117. ISSN 2076-3417

Waqas, Muhammad and Khan, Muhammad Ali and Waseem, Muhammad Adnan and Wajid, Nauman (2024) From regrets to returns: how interaction quality and store image shape store revisit intentions. International Journal of Retail & Distribution Management. ISSN 0959-0552

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