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Butt, Asad Hassan and Ahmed, Hassan and Khan, Naeem and Mumtaz, Usman and Muzaffar, Asif Muzaffar (2024) AI-powered augmented reality app satisfies my beauty needs and want. Review of Marketing Science. ISSN 1546-5616

Hassan Butt, Asad and Ahmad, Hassan and Muzaffar, Asif and Irshad, Waseem and Usman Mumtaz, Muhammad and Zubair Ahmad Khan, Talha (2024) WeChat Gamification: Mobile Payment Impact on word of mouth and customer loyalty. Spanish Journal of Marketing. ISSN 2444-9709

Butt, Asad Hassan and Ahmad, Hassan and Muzaffar, Asif (2024) Augmented reality is the new digital banking – AR brand experience impact on brand loyalty. International Journal of Bank Marketing. ISSN 0265-2323

Butt, Asad and Hassan, Ahmed and Muzaffar, Asif and Shafique, Noman (2023) Engaging the customer with augmented reality and employee services to enhance equity and loyalty. International Journal of Retail and Distribution Management. ISSN 0959-0552

Ahmad, Hassan and Butt, Asad and Muzaffar, Asif (2022) Travel before you actually travel with augmented reality – role of augmented reality in future destination. Current Issues in Tourism. pp. 1-18. ISSN 1368-3500

Butt, Asad and Ahmad, Hassan and Muzaffar, Asif and Ali, Fayaz and Shafique, Nouman (2021) WOW, the make-up AR app is impressive: a comparative study between China and South Korea. Journal of Services Marketing. ISSN 0887-6045

Bhutta, M. Khurrum S. and Muzaffar, Asif and Egilmez, Gokhan and Huq, Faizul and Malik, Muhammad Nasir and Warraich, Muhammad Akmal (2021) Environmental sustainability, innovation capacity, and supply chain management practices nexus: A mixed methods research approach. Sustainable Production and Consumption, 28. pp. 1508-1521. ISSN 23525509