The development of a digital intervention to increase influenza vaccination amongst pregnant women

Parsons, Joanne E and Newby, Katie V and French, David P and Bailey, Elizabeth and Inglis, Nadia (2021) The development of a digital intervention to increase influenza vaccination amongst pregnant women. Digital Health, 7. p. 20552076211012128. ISSN 2055-2076

20552076211012128.pdf - Published Version
Available under License Creative Commons Attribution Non-commercial No Derivatives.

Download (831kB)


Pregnant women and unborn babies are at increased risk of complications from influenza, including pneumonia, yet in the UK, uptake of flu vaccination amongst this population remains <50%. Pregnant women hold beliefs about risks of flu and efficacy of vaccination that consistently predict them to decline vaccination. This study aimed to develop a theory and evidence-based intervention addressing these beliefs to promote flu vaccine uptake. The intervention was developed by behavioural scientists, pregnant women, midwives, clinicians and Public Health professionals, informed by Intervention Mapping. Six predefined steps were performed in line with Intervention Mapping. The intervention is an animation addressing beliefs about risks of flu and efficacy of vaccination. Preliminary testing using qualitative methodology indicates the information within the animation is appropriate, and the animation is acceptable to pregnant women. This is the first known intervention for pregnant women, aiming to increase flu vaccination through addressing risk and efficacy appraisals. It has been implemented within seasonal flu vaccination campaigns during 2018/19 and 2019/20 within one geographically and ethnically diverse area of the UK. [Abstract copyright: © The Author(s) 2021.]

Item Type: Article
Additional Information: ** From PubMed via Jisc Publications Router ** History: received 09-07-2020; accepted 29-03-2021.
Identification Number:
29 March 2021Accepted
21 April 2021Published
Uncontrolled Keywords: Intervention Mapping, co-design, digital intervention, eHealth, influenza, internet, intervention development, pregnancy, risk appraisals
Subjects: CAH01 - medicine and dentistry > CAH01-01 - medicine and dentistry > CAH01-01-01 - medical sciences (non-specific)
Divisions: Faculty of Health, Education and Life Sciences > School of Health Sciences
SWORD Depositor: JISC PubRouter
Depositing User: JISC PubRouter
Date Deposited: 10 Jun 2021 09:23
Last Modified: 12 Jan 2022 11:13

Actions (login required)

View Item View Item


In this section...