CSR perceptions and employee behaviour: Evidence from Bangladesh

Roy, Taposh and Psychogios, Alexandros (2022) CSR perceptions and employee behaviour: Evidence from Bangladesh. Journal of General Management. ISSN 0306-3070

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The influence of CSR on organisations’ consumers has been studied extensively. However, there is lack of studies investigating the impact of employee CSR perception on their behaviour. Moreover, most of these studies have been conducted in the setting of developed economies, mainly western business contexts. Considering this two-fold lacuna, this study analyses to what extent CSR strategies applied by multinational organisations that operate in a non-western context, influence their employees’ behaviour. Results of a study of 204 employees working in MNOs in Bangladesh reveal that perceived CSR association along with perceived prestige increase organisational identification. Here, perception of CSR shaped is used as an antecedent of perceived prestige and organisational identification. Organisational identification, in turn, affects employees’ organisational commitment, which subsequently influences job satisfaction. Through integrating social identity theory and social exchange theory, this study shows a potential link between social identification and social exchange processes. In the case of CSR, exchange relationships improve when employees have identified themselves with the organisation. We also argue that CSR can enable MNOs to strengthen their relationships with employees.

Item Type: Article
Additional Information: This article has been accepted for publication in the Journal of General Management
Identification Number: https://doi.org/10.1177/03063070221081578
29 January 2022Accepted
28 November 2022Published Online
Uncontrolled Keywords: Corporate social responsibility (CSR), Multinational organisations, perception of CSR, Organisational identification, Organisational commitment, Perceived prestige, Job satisfaction
Subjects: CAH04 - psychology > CAH04-01 - psychology > CAH04-01-02 - applied psychology
CAH17 - business and management > CAH17-01 - business and management > CAH17-01-04 - management studies
CAH17 - business and management > CAH17-01 - business and management > CAH17-01-05 - human resource management
Divisions: Faculty of Business, Law and Social Sciences > Birmingham City Business School > Centre for Applied Finance and Economics
Depositing User: Alexandros Psychogios
Date Deposited: 23 Mar 2022 14:29
Last Modified: 16 Dec 2022 12:15
URI: https://www.open-access.bcu.ac.uk/id/eprint/12975

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