Is Digital Transformation Vital for Business in Thailand 4.0 Era: An Exploratory Study

Nzekwe Excel, Chinny and Pongvikrant, C. (2023) Is Digital Transformation Vital for Business in Thailand 4.0 Era: An Exploratory Study. In: 2022 International Conference on Financial Technology and Business Analysis (ICFTBA 2022), 16th - 20th December 2022, Online.

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Purpose: Digital Transformation has gradually become a significant phenomenon in boosting the economies of many developing countries as well as a trend of businesses in the 21st-century in various aspects. This study explores the importance of pursuing digital transformation for businesses under Thailand 4.0 economic model toward innovation and creativity. Methodology: Using qualitative approach, this study explores the role of digital transformation under Thailand 4.0 era, and the strategies that businesses should pursue for implementing digital transformation. Findings: The findings identify Management/ Executive’s vision, Business Resources, and Business Competencies as the three key factors required for the successful implementation of digital transformation in businesses. Practical implications: There is a need to fully align the perceptions of practitioners who have expertise on different digital technologies for digital business transformation or digital enterprise solutions in Thailand. Originality: The findings provide useful insights on key factors, strategies, and the common practice associated with the adoption and successful implementation of digital transformation.

Item Type: Conference or Workshop Item (Paper)
Identification Number:
1 April 2023Accepted
27 April 2023Published Online
Uncontrolled Keywords: Business Competencies, Business Resources, Digital Transformation, Management Vision, Mobile Technology, Thailand 4.0
Subjects: CAH17 - business and management > CAH17-01 - business and management > CAH17-01-01 - business and management (non-specific)
Divisions: Faculty of Business, Law and Social Sciences > College of Accountancy, Finance and Economics
Faculty of Business, Law and Social Sciences > College of Business, Digital Transformation & Entrepreneurship
Depositing User: Gemma Tonks
Date Deposited: 21 Nov 2023 11:42
Last Modified: 20 Jun 2024 12:05

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