Litigation and Lobbying in Support of the Marque: The Scotch Whisky Association, c. 1945–c. 1990

Bower, Julie and Higgins, David M. (2021) Litigation and Lobbying in Support of the Marque: The Scotch Whisky Association, c. 1945–c. 1990. Enterprise & Society, 24 (1). pp. 286-316. ISSN 1467-2227

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Abstract

We examine the Scotch Whisky Association’s (SWA) role in protecting “Scotch whisky” between c. 1945 and c. 1990. Using new archival evidence, we demonstrate that the SWA intensively lobbied the UK government to achieve coordination between domestic and European regulations governing Scotch whisky and whisky. The SWA’s nonmarket activities were consonant with some trade associations but in other respects they were atypical. The SWA extended its activities to supranational bodies and engaged in extensive domestic and foreign litigation. The key message from this article is that the SWA built the world-renowned appellation “Scotch whisky” even though this marque was not registered as an appellation until the late twentieth century.

Item Type:	Article
Identification Number:	10.1017/eso.2021.33
Dates:	Date Event 1 September 2021 Accepted 13 September 2021 Published Online
Subjects:	CAH17 - business and management > CAH17-01 - business and management > CAH17-01-01 - business and management (non-specific)
Divisions:	Faculty of Business, Law and Social Sciences > College of Accountancy, Finance and Economics Faculty of Business, Law and Social Sciences > College of Business, Digital Transformation & Entrepreneurship
Depositing User:	Gemma Tonks
Date Deposited:	24 Nov 2023 14:24
Last Modified:	20 Jun 2024 12:05
URI:	https://www.open-access.bcu.ac.uk/id/eprint/15003

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