Determinants of blockchain technology adoption in small and medium hospitality and tourism enterprises

Van Huy, Le and Truong, Hanh T.H. and Vo-Thanh, Tan and Nguyen, Hien and Dang-Van, Thac and Nguyen, Ninh (2024) Determinants of blockchain technology adoption in small and medium hospitality and tourism enterprises. Journal of Hospitality Marketing & Management. ISSN 1936-8623

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Abstract

This study examines the determinants of blockchain technology adoption in small and medium hospitality and tourism enterprises. This study also investigates the moderating effect of technology optimism. Results from a sample of 550 enterprises indicate that technological factors (i.e., relative advantage and compatibility), organizational factors (i.e., top management support, organizational readiness, and employee blockchain technology knowledge), and environmental factors (i.e., competitive pressure, customer pressure, and government support) positively affect intention to adopt blockchain technology. These relationships are moderated by technology optimism. Interestingly, perceived complexity and adoption cost are insignificant determinants of blockchain technology adoption. This study contributes to the literature by explaining the underlying mechanism and boundary conditions (i.e., managers’ technology optimism) under which technological, organizational, and environmental factors predict the adoption of blockchain technology among small and medium hospitality and tourism enterprises. Moreover, the findings provide implications for hospitality and tourism managers in adopting and implementing blockchain technologies.

Item Type:	Article
Identification Number:	10.1080/19368623.2024.2335931
Dates:	Date Event 1 April 2024 Accepted 10 April 2024 Published Online
Uncontrolled Keywords:	smart tourism, blockchain, technology adoption, small and medium hospitality and tourism enterprises, TOE framework, DOI theory, Vietnam
Subjects:	CAH17 - business and management > CAH17-01 - business and management > CAH17-01-04 - management studies
Divisions:	Faculty of Business, Law and Social Sciences > Graduate School of Management
Depositing User:	Gemma Tonks
Date Deposited:	12 Jul 2024 14:08
Last Modified:	12 Jul 2024 14:08
URI:	https://www.open-access.bcu.ac.uk/id/eprint/15655

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