Working behind the scenes: The Scotch Whisky Association and the US liquor market c1950-c1970

Bower, Julie and Higgins, David (2024) Working behind the scenes: The Scotch Whisky Association and the US liquor market c1950-c1970. Business History. ISSN 0007-6791

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Abstract

We present an historically informed case study of the Scotch Whisky Association (SWA), during the 1950s, and 1960s, to illustrate the fundamental role it played in protecting the Scotch whisky industry in its key export market, the US. We illuminate the relationship between the SWA and its eminent legal counsel in the US, Ansel Luxford, who shielded the SWA from a major dispute between US and Canadian distillers. Our study explores the following question: what is the nature and extent of a trade association’s external agency that enables it to influence the policies and regulations of foreign governments? Our principal finding is that successful interaction with a foreign government, and its agencies, is facilitated by the employment of experienced legal counsel, and the existence of a bilateral inter-governmental relationship.

Item Type: Article
Identification Number: 10.1080/00076791.2024.2401395
Dates:
Date
Event
30 August 2024
Accepted
1 October 2024
Published Online
Uncontrolled Keywords: Legal intermediaries, trade associations, Scotch whisky, whisky, US market
Subjects: CAH17 - business and management > CAH17-01 - business and management > CAH17-01-04 - management studies
Divisions: Faculty of Business, Law and Social Sciences > Graduate School of Management
Depositing User: Gemma Tonks
Date Deposited: 12 Sep 2024 14:05
Last Modified: 03 Oct 2024 13:54
URI: https://www.open-access.bcu.ac.uk/id/eprint/15830

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