Mapping the Terrain of Open Innovation in Consumer Research: Insights and Directions from Bibliometrics

Siriwong, Chukiat and Pongsakornrungsilp, Siwarit and Pongsakornrungsilp, Pimlapas and Kumar, Vikas (2024) Mapping the Terrain of Open Innovation in Consumer Research: Insights and Directions from Bibliometrics. Sustainability, 16 (15). p. 6283. ISSN 2071-1050

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Abstract

Mapping the Landscape of Open Innovation in Consumer Research: Insights and Directions from Bibliometrics examines how publications in the fields of consumer behavior research (Cons) and open innovation (OI) have developed over time. Terms that frequently appear together are explored to elucidate potential future research directions and thematic areas that influence academic writing. Bibliometric maps are created using VOSviewer v1.6.19, and 184 publications are analyzed using high-quality metadata and citation information from the Scopus database. The findings highlight patterns in publications, networks of citations, dynamics in collaboration, and future directions for Open Innovation and Consumer research. Co-word analysis is applied to extract data, and publication density analysis is used to identify popular terms. Eighty-two authors are represented in the dataset, and author collaborations are highlighted through co-citation analysis. The study concludes by outlining potential directions for future research based on component-based, keyword, and publication analyses.

Item Type: Article
Identification Number: 10.3390/su16156283
Dates:
Date
Event
18 July 2024
Accepted
23 July 2024
Published Online
Uncontrolled Keywords: systematic review, marketing, bibliometric analysis, content analysis, open innovation, consumer
Subjects: CAH17 - business and management > CAH17-01 - business and management > CAH17-01-02 - business studies
Divisions: Faculty of Business, Law and Social Sciences > College of Business, Digital Transformation & Entrepreneurship
Depositing User: Gemma Tonks
Date Deposited: 15 Oct 2024 14:11
Last Modified: 15 Oct 2024 14:11
URI: https://www.open-access.bcu.ac.uk/id/eprint/15905

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