Talent management strategies and practices in the age of digital transformation: Building bridges to successful hospitality organisations in the UK, Greece, and Hong Kong

Kichuk, Aliaksei and Hui, Tracy and Kourtidis, Michalis (2024) Talent management strategies and practices in the age of digital transformation: Building bridges to successful hospitality organisations in the UK, Greece, and Hong Kong. International Marketing Journal of Culture and Tourism (6). pp. 28-47. ISSN 2410-6836

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Abstract

The paper examines Talent Management strategies and practices in the age of digital transformation in 3, 4, and 5-star hotels in the UK, Greece, and Hong Kong. Using a mixed-methods research approach, the study first conducted an online survey with 63 participants from hotels in the countries mentioned above. Secondly, 20 semi-structured interviews were conducted with UK hotel professionals. The results show that hotels that are more mature in digitalisation and digitisation have created a culture of confidence and trust in technology which is conducive to integrating emerging technologies and AI in Talent Management strategies and practices. This is a pilot study that aims to understand the stage in which hotel companies are currently in the digital transformation of TM.

Item Type: Article
Identification Number: 10.33001/18355/IMJCT0816
Dates:
Date
Event
27 August 2024
Accepted
31 August 2024
Published Online
Uncontrolled Keywords: Talent Management (TM), artificial intelligence (AI), hospitality industry, TAM, UTAUT
Subjects: CAH17 - business and management > CAH17-01 - business and management > CAH17-01-02 - business studies
Divisions: Faculty of Business, Law and Social Sciences > College of Business, Digital Transformation & Entrepreneurship
Depositing User: Gemma Tonks
Date Deposited: 29 Jan 2025 13:56
Last Modified: 29 Jan 2025 13:56
URI: https://www.open-access.bcu.ac.uk/id/eprint/16103

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