Continuance Intention to Use Mobile Tourism Apps: The Role of Usability Confirmation, Perceived Usefulness, and Satisfaction

Le, Van-Huy and Tran, Thi Thu Dung and Nguyen, Hien and Vo, Ethan (2026) Continuance Intention to Use Mobile Tourism Apps: The Role of Usability Confirmation, Perceived Usefulness, and Satisfaction. Tourism & Management Studies, 22 (2). pp. 73-87. ISSN 2182-8466

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Abstract

Drawing on the expectation–confirmation model and the mobile app usability–continuance intention fit model, a research model was proposed to explore travellers' continuance intention to use mobile tourism apps (MTAs). Two studies were conducted using an explanatory sequential mixed-method design (a two-phase survey combined with interviews). Quantitative findings from 478 Vietnamese travellers indicated that most dimensions of MTA usability confirmation are positively related to perceived usefulness and satisfaction, which, in turn, positively influence continuance intention to use. App dependability was found to have the strongest effect on perceived usefulness, whereas app design had the greatest influence on satisfaction. The qualitative findings further explain why travellers value reliable information, functional convenience, personalised recommendations, and stable app performance when using MTAs. This study's originality lies in combining the concepts of "confirmation" and "mobile app usability" to develop a new concept, "confirmation of MTAs usability," which enables us to better explain the belief-affect-intention process for using an MTA at the post-usage stage.

Item Type:	Article
Identification Number:	10.18089/tms.20260206
Dates:	Date Event 24 June 2026 Accepted 26 June 2026 Published Online
Uncontrolled Keywords:	mobile tourism apps, continuance intention, usability confirmation, perceived usefulness, expectation–confirmation model, traveller satisfaction
Subjects:	CAH17 - business and management > CAH17-01 - business and management > CAH17-01-02 - business studies
Divisions:	Business School > Management, Business and Marketing
Depositing User:	Gemma Tonks
Date Deposited:	12 Aug 2026 10:48
Last Modified:	12 Aug 2026 10:48
URI:	https://www.open-access.bcu.ac.uk/id/eprint/17156

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