Innovation and corporate reputation: Britain's most admired company surveys 1990-2009

Brown, M. and Turner, P. (2011) Innovation and corporate reputation: Britain's most admired company surveys 1990-2009. In: Technological, Managerial and Organizational Core Competencies: Dynamic Innovation and Sustainable Development. IGI Global, pp. 264-277. ISBN 9781613501658 (ISBN)

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Abstract

As much as 75% of a company's value derives from its intangible assets. One of the most important of these intangible assets is corporate reputation. The Britain's Most Admired Company surveys into corporate reputation includes nine characteristics, one of these is a company's 'capacity to innovate'. Surveys between 1990 and 2009 show that a good reputation for innovation does not guarantee a good overall reputation; nor does a reputation for innovation lead to business success. However, where a company has a reputation for innovation and is able to manage other characteristics, there is a better chance that this company will develop its innovation capability into long-term competitive advantage and profitability. Central to this conclusion is converting innovation into enhanced processes, products or services through effective implementation. The research identifies key attributes of companies that combine a reputation for innovation, with a good corporate reputation overall and business success. © 2012, IGI Global.

Item Type:	Book Section
Identification Number:	10.4018/978-1-61350-165-8.ch015
Dates:	Date Event 2011 Published
Subjects:	CAH17 - business and management > CAH17-01 - business and management > CAH17-01-02 - business studies CAH17 - business and management > CAH17-01 - business and management > CAH17-01-04 - management studies
Divisions:	Faculty of Business, Law and Social Sciences > College of Accountancy, Finance and Economics Faculty of Business, Law and Social Sciences > College of Business, Digital Transformation & Entrepreneurship
Depositing User:	Hussen Farooq
Date Deposited:	29 Nov 2016 16:37
Last Modified:	20 Jun 2024 12:07
URI:	https://www.open-access.bcu.ac.uk/id/eprint/2052

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