DMA Model: Understanding Digital Marketing Adoption and Implementation by Islamic Tourism Organizations

El-Gohary, Hatem and Eid, Riyad (2012) DMA Model: Understanding Digital Marketing Adoption and Implementation by Islamic Tourism Organizations. Tourism Analysis, 17 (4). pp. 523-532. ISSN 10835423

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Item Type: Article
Additional Information: Submitted to REF 2014, UoA 19, Hatem Elgohary
Identification Number: https://doi.org/10.3727/108354212X13473157390885
Dates:
DateEvent
2012UNSPECIFIED
Subjects: CAH17 - business and management > CAH17-01 - business and management > CAH17-01-06 - tourism, transport and travel
Divisions: Faculty of Business, Law and Social Sciences > Birmingham City Business School > Dept. Management, HR and Enterprise
Depositing User: Users 18 not found.
Date Deposited: 23 Nov 2016 12:20
Last Modified: 12 Jan 2022 14:19
URI: https://www.open-access.bcu.ac.uk/id/eprint/279

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