DMA Model: Understanding Digital Marketing Adoption and Implementation by Islamic Tourism Organizations
El-Gohary, Hatem and Eid, Riyad (2012) DMA Model: Understanding Digital Marketing Adoption and Implementation by Islamic Tourism Organizations. Tourism Analysis, 17 (4). pp. 523-532. ISSN 10835423
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Official URL: http://dx.doi.org/10.3727/108354212X13473157390885
| Item Type: | Article | ||||
|---|---|---|---|---|---|
| Additional Information: | Submitted to REF 2014, UoA 19, Hatem Elgohary | ||||
| Identification Number: | https://doi.org/10.3727/108354212X13473157390885 | ||||
| Dates: |
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| Subjects: | CAH17 - business and management > CAH17-01 - business and management > CAH17-01-06 - tourism, transport and travel | ||||
| Divisions: | Faculty of Business, Law and Social Sciences > Birmingham City Business School | ||||
| Depositing User: | Users 18 not found. | ||||
| Date Deposited: | 23 Nov 2016 12:20 | ||||
| Last Modified: | 22 Mar 2023 11:49 | ||||
| URI: | https://www.open-access.bcu.ac.uk/id/eprint/279 |
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