Context Moderates Priming Effects on Financial Risk Taking

Aldrovandi, Silvio and Kusev, Petko and Hill, Tetiana and Vlaev, Ivo (2017) Context Moderates Priming Effects on Financial Risk Taking. Risks, 5 (1). pp. 18-28. ISSN 2227-9091

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Previous research has shown that risk preferences are sensitive to the financial domain in which they are framed. In the present paper, we explore whether the effect of negative priming on risk taking is moderated by financial context. A total of 120 participants completed questionnaires, where risky choices were framed in six different financial scenarios. Half of the participants were allocated to a negative priming condition. Negative priming reduced risk-seeking behaviour compared to a neutral condition. However, this effect was confined to non-experiential scenarios (i.e., gamble to win, possibility to lose), and not to ‘real world’ financial products (e.g., pension provision). The results call into question the generalisability of priming effects on different financial contexts.

Item Type: Article
Identification Number:
14 March 2017Published
9 March 2017Accepted
Subjects: CAH04 - psychology > CAH04-01 - psychology > CAH04-01-01 - psychology (non-specific)
Divisions: Faculty of Business, Law and Social Sciences > School of Social Sciences > Dept. Psychology
Depositing User: Silvio Aldrovandi
Date Deposited: 13 Jun 2017 14:54
Last Modified: 03 Mar 2022 15:42

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