The impact of market research stimulus data on idea quality in radical innovation projects

Cadena, Andrés Felipe Naranjo and Bolton, Simon and Chinneck, Camille and Kim, Sanha (2013) The impact of market research stimulus data on idea quality in radical innovation projects. In: EIASM - 20th International Product Development Management Conference (IPDMC), 23rd - 25th June 2013, Paris, France.

Full text not available from this repository.
Item Type: Conference or Workshop Item (Paper)
Additional Information: Submitted to REF 2014, UoA 34, Simon Bolton
Dates:
DateEvent
2013Published
Subjects: CAH25 - design, and creative and performing arts > CAH25-01 - creative arts and design > CAH25-01-03 - design studies
Divisions: Faculty of Arts, Design and Media > Birmingham Institute of Creative Arts > Birmingham School of Art
Depositing User: Users 18 not found.
Date Deposited: 28 Feb 2017 14:57
Last Modified: 12 Jan 2022 16:52
URI: https://www.open-access.bcu.ac.uk/id/eprint/839

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