From Gloom to Doom: Financial Loss and Negative Affect Prime Risk Averse Preferences

Aldrovandi, Silvio and Kusev, Petko and Hill, Tetiana and Vlaev, Ivo (2019) From Gloom to Doom: Financial Loss and Negative Affect Prime Risk Averse Preferences. Current Psychology. ISSN 1046-1310

[img] Text
Aldrovandi et al. (in press). Current Psychology.doc - Accepted Version

Download (1MB)


Previous research has shown that risk preferences are sensitive to the financial domain in which they are framed. In the present study we explore whether the effect of valence priming on risk taking is moderated by the financial context under consideration. A total of 260 participants completed an online questionnaire where risky choices were elicited for seven different financial scenarios. Participants were allocated to different valence (neutral, positive or negative) and arousal (low or high) priming conditions. Two factors were extracted: Factor 1 (Negative) included insurance and possibility of loss, whilst Factor 2 (Positive) included the remaining five scenarios (investment, salary, pension, possibility of gain, and mortgage). Moreover, only negative priming—regardless of arousal level—influenced people’s risky choices by inducing more risk-averse behavior; this effect was confined only to loss and insurance domains. The findings call into question the generalizability of priming effects on different financial context and show that the effects of priming on financial risk taking are sensitive to the financial context under consideration.

Item Type: Article
Identification Number:
5 October 2019Accepted
12 November 2019Published Online
Uncontrolled Keywords: financial risk, context effects, priming, risk preferences
Subjects: CAH04 - psychology > CAH04-01 - psychology > CAH04-01-01 - psychology (non-specific)
Divisions: Faculty of Business, Law and Social Sciences > School of Social Sciences > Dept. Psychology
Depositing User: Silvio Aldrovandi
Date Deposited: 10 Nov 2019 16:48
Last Modified: 03 Mar 2022 15:42

Actions (login required)

View Item View Item


In this section...