Wackiness and Event Management: The Case of the World Alternative Games
Aquilino, Lucia and Wise, Nicholas and Harris, John (2020) Wackiness and Event Management: The Case of the World Alternative Games. Event Management. ISSN 1525-9951
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Abstract
The World Alternative Games (WAG) is a biennial event which takes place in Britain’s smallest town. This paper considers the ways in which wackiness is central to event spaces within the town of Llanwrtyd Wells, Wales. Based on a social constructivist approach, this work sheds light on aspects of the concept development, planning and organisation of events within a particular locale. It shows how wackiness is an important element of the event management development in the town and a key part of wider rural tourism development.
Item Type: | Article | ||||||
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Identification Number: | https://doi.org/10.3727/152599519X15506259856174 | ||||||
Dates: |
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Uncontrolled Keywords: | Rural, Tourism Development, Wackiness, Wales | ||||||
Subjects: | CAH17 - business and management > CAH17-01 - business and management > CAH17-01-04 - management studies CAH17 - business and management > CAH17-01 - business and management > CAH17-01-06 - tourism, transport and travel |
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Divisions: | Faculty of Business, Law and Social Sciences > Birmingham City Business School > Centre for Applied Finance and Economics Faculty of Business, Law and Social Sciences > Birmingham City Business School |
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Depositing User: | Lucia Aquilino | ||||||
Date Deposited: | 11 Mar 2020 16:31 | ||||||
Last Modified: | 22 Mar 2023 11:49 | ||||||
URI: | https://www.open-access.bcu.ac.uk/id/eprint/9009 |
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