Items where Author is "Ahmed, Wasim"
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Khan, Imran and Godwin, Eun Sun and Refat, Nadia and Ahmed, Wasim and Akanbi, Lukman Adewale (2026) Beyond ease and usefulness: a TAM perspective on marketing lecturers' adoption of generative AI. The International Journal of Information and Learning Technology, 43 (3). pp. 223-240. ISSN 2056-4880
Hardey, Mariann and Ahmed, Wasim and Fenton, Alex and Khan, Imran and Sahadev, Sunil and Rashid, Tahir (2025) The Impact of Diversity in Disney's Ms. Marvel: An Analysis of YouTube Comments. Oxford Intersections.