Items where Author is "Butt, Asad"
Butt, Asad and Hassan, Ahmed and Muzaffar, Asif and Shafique, Noman (2023) Engaging the customer with augmented reality and employee services to enhance equity and loyalty. International Journal of Retail and Distribution Management. ISSN 0959-0552
Ahmad, Hassan and Butt, Asad and Muzaffar, Asif (2022) Travel before you actually travel with augmented reality – role of augmented reality in future destination. Current Issues in Tourism. pp. 1-18. ISSN 1368-3500
Butt, Asad and Ahmad, Hassan and Muzaffar, Asif and Ali, Fayaz and Shafique, Nouman (2021) WOW, the make-up AR app is impressive: a comparative study between China and South Korea. Journal of Services Marketing. ISSN 0887-6045