Items where Author is "Butt, Asad Hassan"

Jaffari, Asad Abbas and Muzaffar, Asif and Shaikh, Saba and Butt, Asad Hassan (2026) Sustainability-Driven Digital Transformation and Customer Experience in Emerging Markets: The Interplay of Business Model Innovation and Value Co-Creation. Systems, 14 (4). p. 390. ISSN 2079-8954

Butt, Asad Hassan and Ahmed, Hassan and Khan, Naeem and Mumtaz, Usman and Muzaffar, Asif Muzaffar (2024) AI-powered augmented reality app satisfies my beauty needs and want. Review of Marketing Science. ISSN 1546-5616

Butt, Asad Hassan and Ahmad, Hassan and Muzaffar, Asif (2024) Augmented reality is the new digital banking – AR brand experience impact on brand loyalty. International Journal of Bank Marketing. ISSN 0265-2323