Items where Author is "Khan, Imran"

Farooqi, Raheel and Siddiqui, Sidra and Khan, Imran (2026) Exploring the interplay of brand characteristics, brand addiction and compulsive buying behavior among Pakistani consumers. Journal of Islamic Marketing. pp. 1-20. ISSN 1759-0833

Khan, Imran and Godwin, Eun Sun and Refat, Nadia and Ahmed, Wasim and Akanbi, Lukman Adewale (2026) Beyond ease and usefulness: a TAM perspective on marketing lecturers' adoption of generative AI. The International Journal of Information and Learning Technology, 43 (3). pp. 223-240. ISSN 2056-4880

Malik, Aijaz Ahmad and Khyriem, Costerwell and Hauns, Sven and Khan, Imran and Pinto, Frederico G. and Al-Sadi, Azzat and Mohammad, Rasheed and Tran, Van Dinh and Backofen, Rolf and Soares, Nelson and Uddin, Mohammed and Alkhnbashi, Omer S. (2025) DeepEGFR a graph neural network for bioactivity classification of EGFR inhibitors. Scientific Reports, 15 (1). ISSN 2045-2322

Hardey, Mariann and Ahmed, Wasim and Fenton, Alex and Khan, Imran and Sahadev, Sunil and Rashid, Tahir (2025) The Impact of Diversity in Disney's Ms. Marvel: An Analysis of YouTube Comments. Oxford Intersections.