Items where Author is "Palazzo, Maria"

Jaffari, Asad Abbas and Shaikh, Saba and Palazzo, Maria and Khan, Sadia Yaqub (2026) Authenticity over automation: how AI-mediated sustainability communication shapes trust and green purchase intention. Competitiveness Review: An International Business Journal. ISSN 1059-5422

Razzak, Ayesha and Jaffari, Asad Abbas and Palazzo, Maria and Jan, Sabreen (2026) Unlocking potential: entrepreneurial competencies and contextual challenges of women-owned SMEs in Pakistan. Small Enterprise Research. pp. 1-15. ISSN 1321-5906

Rehman, Nabeel and Jaffari, Asad Abbas and Palazzo, Maria (2026) Understanding Green Purchase Intentions Through Nostalgia and AI ‐Enabled Personalized Consumer Experiences. Corporate Social Responsibility and Environmental Management. ISSN 1535-3958

Jaffari, Asad Abbas and Wajid, Nauman and Palazzo, Maria (2025) The Influence of Safety-Focused Communication, Nutritional Claims and Packaging Innovation on Functional Food Adoption in Pakistan. Applied Sciences, 15 (24). p. 13117. ISSN 2076-3417