Items where Author is "Shaikh, Saba"

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Article

Jaffari, Asad Abbas and Shaikh, Saba and Palazzo, Maria and Khan, Sadia Yaqub (2026) Authenticity over automation: how AI-mediated sustainability communication shapes trust and green purchase intention. Competitiveness Review: An International Business Journal. ISSN 1059-5422

Jaffari, Asad Abbas and Muzaffar, Asif and Shaikh, Saba and Butt, Asad Hassan (2026) Sustainability-Driven Digital Transformation and Customer Experience in Emerging Markets: The Interplay of Business Model Innovation and Value Co-Creation. Systems, 14 (4). p. 390. ISSN 2079-8954

This list was generated on Fri Sep 11 01:54:25 2026 UTC.

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