Items where Author is "Volkova, Olena"

Hosahally, Shashank and Bharadwaj, Madan and Zaremba, Arkadiusz and Volkova, Olena (2025) Measuring digital advertising in a post-cookie era: A study of marketing-mix models, attribution and incrementality. Journal of Digital & Social Media Marketing, 12 (4). p. 348. ISSN 2050-0084