Items where Author is "Zaremba, Arkadiusz"

Hosahally, Shashank and Bharadwaj, Madan and Zaremba, Arkadiusz and Volkova, Olena (2025) Measuring digital advertising in a post-cookie era: A study of marketing-mix models, attribution and incrementality. Journal of Digital & Social Media Marketing, 12 (4). p. 348. ISSN 2050-0084

Shivaram Hosahally, Shashank and Zaremba, Arkadiusz (2023) Decision-Making characteristics framework for marketing attribution in practice Improving empirical procedures. Journal of Digital & Social Media Marketing, 11 (1). pp. 89-100. ISSN 2050-0084