Items where Subject is "P200 Publicity studies"

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Article

Pettinger, Lynne and Forkert, Kirsten and Goffey, Andrew (2016) The promises of creative industry higher education: An analysis of university prospectuses in Malaysia. International Journal of Cultural Policy. pp. 1-19. ISSN 1028-6632

Thesis

Raghubansie, Antonius D. (2016) An exploration of creative managers' perspectives on digital creativity: the impact of viral campaigns on creative processes, appeals and creative teams in UK advertising agencies. Doctoral thesis, Birmingham City University.

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