Research on Teaching Satisfaction under the Application of Social Media Tools from the Perspective of Multiple Incentives

Liu, Young and Zheng, Fan and Millman, Cindy and Wang, Shixin (2020) Research on Teaching Satisfaction under the Application of Social Media Tools from the Perspective of Multiple Incentives. Solid State Technology, 63 (1). pp. 2487-2507. ISSN 0038-111X

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Abstract

Education big data has risen to China's national strategy, and the construction of education big data has ushered in major historical development opportunities (Zhang Wei, 2017). Social media, as the collector of the most micro-level education big data, supports the entire data ecology. Social media-based mixed teaching is changing the traditional classroom, but we still know very little about the current status of social media teaching, especially the internal and external environment of social media teaching for college teachers. In this study, a questionnaire survey was used to systematically investigate the satisfaction of college students with mixed teaching based on social media. The study found that in the mixed teaching process, teachers can have an impact on teaching results through multiple incentive modes; among them, spiritual and interactive incentives can have a significant impact on teaching satisfaction; this will provide a useful reference for college social media teaching. Promoting the transformation of the role of teachers in colleges and universities helps to promote the high development of education.

Item Type: Article
Date: 1 June 2020
Uncontrolled Keywords: Social media; Incentive mode; Perceived effectiveness; Teaching satisfaction
Subjects: X200 Research and Study Skills in Education
Divisions: Faculty of Business, Law and Social Sciences > Birmingham City Business School > Department of Strategy, Management and Marketing
Depositing User: Cindy Millman
Date Deposited: 08 Jun 2021 15:07
Last Modified: 08 Jun 2021 15:07
URI: http://www.open-access.bcu.ac.uk/id/eprint/11739

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