Design, risk and new product development in five small creative companies

Jerrard, R.N. and Barnes, N. and Reid, A. (2008) Design, risk and new product development in five small creative companies. International Journal of Design, 2 (1). pp. 21-30. ISSN 19913761 (ISSN)

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Five small creative companies were studied in detail over extended periods of the New Product Development (NPD) lifecycle. Design was a key aspect of company activity and central to the NPD process. Novel risk-tracking participatory methodologies were developed and employed to identify perceived risks at the outset of NPD and to track risk thereafter. Semi-structured interviews were undertaken on regular basis with company personnel responsible for design to provide rich contextual material. Results showed a wide diversity of perceived risk with little commonality amongst the companies - despite shared core criteria amongst the firms themselves, and the new products that were tracked. Implications for the sampled companies, and wider policy in respect of business support strategy, are considered. © 2008 Jerrard, Barnes, and Reed.

Item Type: Article
April 2008Published
Uncontrolled Keywords: Creativity, Design, Participation, Risk, Small companies
Subjects: CAH25 - design, and creative and performing arts > CAH25-01 - creative arts and design > CAH25-01-05 - others in creative arts and design
Divisions: Faculty of Arts, Design and Media > College of Art and Design
Depositing User: Yasser Nawaz
Date Deposited: 06 Mar 2017 13:52
Last Modified: 12 Jan 2022 17:20

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