E-marketing in developed and developing countries: Emerging practices

El-Gohary, Hatem and Eid, R. (2013) E-marketing in developed and developing countries: Emerging practices. E-Marketing in Developed and Developing Countries: Emerging Practices . IGI Global, pp. 1-352. ISBN 9781466639546 (ISBN)

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Abstract

While e-marketing has emerged as an aid in allowing businesses to reach a broader audience, evolutions in computer science and technology have made its comprehension a bit more complex. E-Marketing in Developed and Developing Countries: Emerging Practice s aims to create a deeper understanding of the policies and practices that are involved in a successful e-marketing environment. This publication highlights the strategies and applications currently being used in both developed and developing countries; proving to be beneficial for entrepreneurs, policy makers, researchers, and students wishing to expand their comprehensive knowledge in this field. © 2013 by IGI Global. All rights reserved.

Item Type: Book
Identification Number: https://doi.org/10.4018/978-1-4666-3954-6
Date: 2013
Subjects: N500 Marketing
Divisions: Faculty of Business, Law and Social Sciences > Birmingham City Business School > Department of Strategy, Management and Marketing
REF UoA Output Collections > REF2021 UoA17: Business and Management Studies
Depositing User: Hussen Farooq
Date Deposited: 14 Feb 2017 13:51
Last Modified: 15 May 2020 05:30
URI: http://www.open-access.bcu.ac.uk/id/eprint/2565

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