E-marketing in developed and developing countries: Emerging practices
El-Gohary, Hatem and Eid, R. (2013) E-marketing in developed and developing countries: Emerging practices. E-Marketing in Developed and Developing Countries: Emerging Practices . IGI Global, pp. 1-352. ISBN 9781466639546 (ISBN)
Full text not available from this repository.Abstract
While e-marketing has emerged as an aid in allowing businesses to reach a broader audience, evolutions in computer science and technology have made its comprehension a bit more complex. E-Marketing in Developed and Developing Countries: Emerging Practice s aims to create a deeper understanding of the policies and practices that are involved in a successful e-marketing environment. This publication highlights the strategies and applications currently being used in both developed and developing countries; proving to be beneficial for entrepreneurs, policy makers, researchers, and students wishing to expand their comprehensive knowledge in this field. © 2013 by IGI Global. All rights reserved.
| Item Type: | Book | ||||
|---|---|---|---|---|---|
| Identification Number: | https://doi.org/10.4018/978-1-4666-3954-6 | ||||
| Dates: |
|
||||
| Subjects: | CAH17 - business and management > CAH17-01 - business and management > CAH17-01-03 - marketing | ||||
| Divisions: | Faculty of Business, Law and Social Sciences > Birmingham City Business School | ||||
| Depositing User: | Hussen Farooq | ||||
| Date Deposited: | 14 Feb 2017 13:51 | ||||
| Last Modified: | 22 Mar 2023 11:49 | ||||
| URI: | https://www.open-access.bcu.ac.uk/id/eprint/2565 |
Actions (login required)
 |
View Item |
Tools
Tools