Organizations and social networking: Utilizing social media to engage consumers

Li, E.Y. and Loh, S. and Evans, C. and Lorenzi, F. (2013) Organizations and social networking: Utilizing social media to engage consumers. Organizations and Social Networking: Utilizing Social Media to Engage Consumers . IGI Global, pp. 1-423. ISBN 9781466640276 (ISBN); 146664026X (ISBN); 9781466640269 (ISBN)

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Abstract

The modern business landscape demands that organizations maintain an online presence to network with their customers and investors. Therefore, understanding the link between social media and e-business is an important first step in cultivating these internet-based relationships. Organizations and Social Networking: Utilizing Social Media to Engage Consumers provides a broad investigation into the use of social technologies in business practices through theoretical research and practical applications. This book explores the opportunities and challenges brought about by the advent of various 21st century online business web tools and platforms, presenting professionals and researchers in e-business, social marketing, online collaborative communities, and social analytics with cutting-edge information and technological developments to implement in their own enterprises. This book is part of the Advances in Marketing, Customer Relationship Management, and E-Services series collection. © 2013 by IGI Global. All rights reserved.

Item Type: Book
Subjects: L300 Sociology
N100 Business studies
N500 Marketing
Divisions: UoA Collections > UoA19: Business and Management Studies
Faculty of Business, Law and Social Sciences > Birmingham City Business School > Dept. Strategy, Marketing and Economics
Depositing User: Hussen Farooq
Date Deposited: 14 Feb 2017 14:25
Last Modified: 14 Feb 2017 14:25
URI: http://www.open-access.bcu.ac.uk/id/eprint/2665

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