Items where Subject is "CAH17 - business and management > CAH17-01 - business and management > CAH17-01-03 - marketing"

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Number of items at this level: 31.


Al-Kilani, M. and Griffiths, A. and Hardwick, P. and Wall, Stuart (2012) Dividend signalling in the UK market. International Journal of Banking, Accounting and Finance, 4 (4). pp. 294-314. ISSN 17553830 (ISSN)


Bridger, Emma K. and Wood, A M (2017) Gratitude mediates consumer responses to marketing communications. European Journal of Marketing, 51 (1). pp. 44-64. ISSN 0309-0566

Butt, Asad and Ahmad, Hassan and Muzaffar, Asif and Ali, Fayaz and Shafique, Nouman (2021) WOW, the make-up AR app is impressive: a comparative study between China and South Korea. Journal of Services Marketing. ISSN 0887-6045

Butt, Asad and Hassan, Ahmed and Muzaffar, Asif and Shafique, Noman (2023) Engaging the customer with augmented reality and employee services to enhance equity and loyalty. International Journal of Retail and Distribution Management. ISSN 0959-0552

Butt, Asad Hassan and Ahmad, Hassan and Muzaffar, Asif (2024) Augmented reality is the new digital banking – AR brand experience impact on brand loyalty. International Journal of Bank Marketing. ISSN 0265-2323


Carter, Libby and Spiteri Cornish, Lara and Turner, Edward and Berkeley, Nigel (2020) Creating Social Legacy: Flow in Mega Event Ceremonies. Event Management. ISSN 1525-9951

Crick, James M. and Crick, Dave and Chaudhry, Shiv (2020) The dark-side of coopetition: it’s not what you say, but the way that you do it. Journal of Strategic Marketing. ISSN 0965-254X


Edger, Chris (2014) Professional Area Management: Leading at a Distance in Multi-Unit Enterprises. Libri Publishing. ISBN 9781909818095

Edger, Chris and Emmerson, Andrew (2015) Franchising: How both sides can win. Libri Publishing. ISBN 9781909818606

Edger, Chris and Hughes, Tony (2016) Effective Brand Leadership: Be Different - Stay Different - Or Perish! Libri Publishing. ISBN 978-1909818781

Eid, Riyad and El-Gohary, Hatem (2013) The impact of E-marketing use on small business enterprises' marketing success. The Service Industries Journal, 33 (1). pp. 31-50. ISSN 0264-2069

El-Gohary, Hatem (2011) E-marketing: Towards a conceptualisation of a new marketing philosophy. In: Innovations in SMEs and Conducting E-Business: Technologies, Trends and Solutions. IGI Global, pp. 133-151. ISBN 9781609607654 (ISBN)

El-Gohary, Hatem (2010) Exploring e-marketing practises as tool for globalisation by Egyptian SBEs. In: Electronic Globalized Business and Sustainable Development Through IT Management: Strategies and Perspectives. IGI Global, pp. 181-204. ISBN 9781615206230 (ISBN)

El-Gohary, Hatem and Edwards, D.J. and Eid, Riyad (2017) Global Perspectives on Religious Tourism and Pilgrimage. IGI Global. ISBN 9781522527961

El-Gohary, Hatem and Eid, R. (2013) E-marketing in developed and developing countries: Emerging practices. E-Marketing in Developed and Developing Countries: Emerging Practices . IGI Global, pp. 1-352. ISBN 9781466639546 (ISBN)

El-Gohary, Hatem and Eid, R. (2014) Emerging research on Islamic marketing and tourism in the global economy. Emerging Research on Islamic Marketing and Tourism in the Global Economy . IGI Global, pp. 1-311. ISBN 9781466662742 (ISBN); 9781466662735 (ISBN)

El-Gohary, Hatem and Eid, R. (2013) Preface. In: E-Marketing in Developed and Developing Countries: Emerging Practices. IGI Global, xiv-xix.

El-Gohary, Hatem and El-Gohary, Zeinab (2016) An Attempt to Explore Electronic Marketing Adoption and Implementation Aspects in Developing Countries: The Case of Egypt. International Journal of Customer Relationship Marketing and Management, 7 (4). pp. 1-26. ISSN 1947-9247

Evans, C. and Moore, P. and Thomas, A. (2012) An intelligent mobile advertising system (iMAS): Location-based advertising to individuals and business. In: 2012 6th International Conference on Complex, Intelligent, and Software Intensive Systems, CISIS 2012, 4 July 2012 through 6 July 2012, Palermo; Italy.


Galalae, Cristina and Kipnis, Eva and Cui, Charles C. and Johnson, Emma and Licsandru, Tana Cristina and Vorster, Lizette and Demangeot, Catherine and Kearney, Shauna and Mari, Carlo and Martín Ruiz, Veronica and Pullig, Chris and Lindsey-Warren, Tyrha M. (2022) A multi-contextual lens on racism and discrimination in the multicultural marketplace. Journal of the Association for Consumer Research. ISSN 2378-1815


Hassan Butt, Asad and Ahmad, Hassan and Muzaffar, Asif and Irshad, Waseem and Usman Mumtaz, Muhammad and Zubair Ahmad Khan, Talha (2024) WeChat Gamification: Mobile Payment Impact on word of mouth and customer loyalty. Spanish Journal of Marketing. ISSN 2444-9709


Iqbal, Tahir and Edwards, D.J. and El-Gohary, Eman (2014) TQM and Modern Marketing in Developing Countries - Theoretical and Conceptual Frameworks. International Journal of Business and Social Science, 5 (6). pp. 239-268.


Karim, Mohammed Shamsul and Nahar, Sharmin and Demirbag, Mehmet (2022) Resource-Based Perspective on ICT Use and Firm Performance: A Meta-analysis Investigating the Moderating Role of Cross-Country ICT Development Status. Technological Forecasting and Social Change, 179. p. 121626. ISSN 0040-1625

Kipnis, Eva and Demangeot, Catherine and Pullig, Chris and Cross, Samantha N.N. and Chi Cui, Charles and Galalae, Cristina and Kearney, Shauna and Licsandru, Tana Cristina and Mari, Carlo and Martín Ruiz, Veronica and Swanepoel, Samantha and Vorster, Lizette and Williams, Jerome D. (2020) Institutionalizing Diversity-and-Inclusion-Engaged Marketing for Multicultural Marketplace Well-Being. Journal of Public Policy & Marketing, 40 (2). pp. 143-164. ISSN 0748-6766


Li, E.Y. and Loh, S. and Evans, C. and Lorenzi, F. (2013) Organizations and social networking: Utilizing social media to engage consumers. Organizations and Social Networking: Utilizing Social Media to Engage Consumers . IGI Global, pp. 1-423. ISBN 9781466640276 (ISBN); 146664026X (ISBN); 9781466640269 (ISBN)


Raghubansie, Antonius D. (2016) An exploration of creative managers' perspectives on digital creativity: the impact of viral campaigns on creative processes, appeals and creative teams in UK advertising agencies. Doctoral thesis, Birmingham City University.


Salder, Jacob and Guy, Jessica (2018) Episode 10 - The Potential Impact of Brexit on SMEs. [Audio]

Shivaram Hosahally, Shashank and Zaremba, Arkadiusz (2023) Decision-Making characteristics framework for marketing attribution in practice Improving empirical procedures. Journal of Digital & Social Media Marketing, 11 (1). pp. 89-100. ISSN 2050-0084


Vincenza, Ciasullo, Maria and Montero, Raffaella and Mercuri, Francesco and Mugova, Shame (2022) When Digitalization Meets Omnichannel in International Markets: A Case Study from the Agri-Food Industry. Administrative Sciences, 12 (2). p. 68. ISSN 2076-3387


Zahiri, Sepideh (2021) Determinants of Distribution Firms’ E-Marketing Adoption and the Impact on Marketing Performance: An Empirical Study of E-Marketing Adoption and Implementation by Iranian Distribution Firms. Doctoral thesis, Birmingham City University.

Zahiri, Sepideh and El-Gohary, Hatem and Hussain, Javed G. (2018) Internet Marketing Adoption by Iranian Distribution Industry: An Attempt to Understand the Reality. International Journal of Customer Relationship Marketing and Management, 9 (2). ISSN 1947-9247

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